Full Job Description
Position: Digital Content Strategist
Company Overview
Join one of the world's leading technology giants, Amazon, right here in Stanton, Tennessee. Our commitment to innovation, customer satisfaction, and operational excellence has made us a household name globally. As we continue to grow and expand our digital presence, we are on the lookout for a highly skilled Digital Content Strategist to enhance our online content and engage with customers in impactful ways.
About Stanton, Tennessee
Stanton is a scenic city nestled in the heart of Tennessee, known for its vibrant community and rich cultural history. With its charming neighborhoods and friendly atmosphere, Stanton offers an ideal work-life balance, making it a pleasant place for our employees to thrive both personally and professionally.
Job Summary
As a Digital Content Strategist at Amazon, you will be at the forefront of shaping our content strategy across multiple platforms and channels. Your role will involve collaborating closely with various teams—product, marketing, and customer service—to create content that resonates with our audience, drives engagement, and boosts brand loyalty. We are looking for a creative thinker with a data-driven mindset who can develop innovative content strategies that align with our business objectives.
Key Responsibilities
- Develop and implement a comprehensive digital content strategy that enhances our online presence and drives user engagement.
- Conduct thorough market research and audience analysis to inform content decisions, ensuring that our messaging is aligned with customer needs and preferences.
- Collaborate with cross-functional teams including marketing, product development, and design to create cohesive and compelling content campaigns.
- Oversee content creation processes, managing a team of writers, designers, and video producers to ensure all content is high-quality and on-brand.
- Utilize SEO best practices to optimize content, ensuring that it ranks well in search engines and drives organic traffic.
- Measure and analyze content performance using analytics tools, revising strategies based on data insights to maximize effectiveness and engagement.
- Maintain an effective content calendar, ensuring that all content is delivered on time and aligns with key marketing initiatives.
- Stay updated with industry trends and competitor activities to keep our content strategy innovative and relevant.
- Engage with our audience on social media and other platforms to foster community interaction and customer loyalty.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy, with a strong portfolio showcasing successful content campaigns.
- Proficient in CMS (Content Management Systems), SEO tools, and analytics platforms (Google Analytics, SEMrush, etc.).
- Outstanding written and verbal communication skills, with a keen eye for detail.
- Strong analytical skills and familiarity with data analysis to inform content strategies.
- Experience in managing a team of content creators and collaborating across departments.
- Creative mindset with the ability to think outside the box and generate fresh ideas.
Benefits
Amazon offers a competitive salary and comprehensive benefits package, including:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous paid time off and parental leave.
- Professional development and training opportunities.
- Employee discount programs and wellness initiatives.
Why Join Amazon?
At Amazon, we’re not just looking for employees; we are looking for innovators who are ready to challenge the status quo. Our team thrives on collaboration and creativity, where your ideas will be valued and make a real impact. This is a fantastic opportunity for a Digital Content Strategist to join a passionate team committed to redefining the digital landscape.
Application Process
Ready to take the next step in your career? We invite you to submit your resume and a cover letter that highlights your experience and vision as a Digital Content Strategist. Please include examples of your previous work that showcase your ability to create compelling content and drive engagement.
Equal Opportunity Employer
Amazon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Conclusion
The opportunity to shape content strategy at Amazon in Stanton, TN, awaits you! If you are passionate about creating impactful digital content and engaging with a broad audience, we want to hear from you. Join us in leading the way in digital innovation and making a difference in the lives of millions.